BUSINESS BRANDING

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Branding goes way beyond just a logo or graphic element.

 

When you think about your brand, you really want to think about your entire customer experience, everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.

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In short, your brand is the way your customer perceives you.

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Let’s look at 10 reasons why digging into your brand is important:

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1. Branding promotes recognition.

2. Your brand helps set you apart from the competition.

3. Your brand tells people about your business DNA.

4. Your brand provides motivation and direction for your staff.

5. A strong brand generates referrals.

6. A strong brand helps customers know what to expect.

7. Your brand represents you and your promise to your customer.

8. Your brand helps you create clarity and stay focused.

9. Your brand helps you connect with your customers emotionally.

10. A strong brand provides your business value.